Campaign brief orange theory

Commercial orange
I made a video commercial which will be sent on television 2 months before Christmas. People need to get a image of the samsung tocco. A few days before christmas people will give the samsung Tocco also as a present under the christmas three because they have the brand inside their head.

The meaning is to attract people between 13 and 26 years. I did this with young people in my commercial to get their attention. I am linking the woman and their handling with the Samsung tocco of orange.

The slides of the commercial are also going quite fast, so older people will faster dislike the commercial. For instance I showed my grandfather the commercial and the text was going too fast for him, but when I showed the commercial to my sister. She could read and understand fast enough what the commercial was telling her.

In the first slide of the commercial you see that a girl is playing a game on the bed together with her younger sister, watching television, phoning with the new Samsung tocco, and busy with her computer. Which is very common for girls of that age, and a lot of younger people will recognize their self in the situation. She is multi-tasking.

The second slide shows a person which is reading very relaxing in the sun outside in a chair. A very common situation for people as well. If you see somebody reading a book, you have a faster link that somebody is smart.

The third slide you see on the left on the screen Facebook and in the back to people who are communicating with each other. Facebook is worldwide known as the biggest social network site.

On the following slides you see text very fast behind each other to make the watcher curious and what it can do more or is and then you see suddenly. THE NEW SAMSUNG TOCCO. To underline the most important points of the phone, and where you had to get the phone. I spoke a voice under the movie to get stuck in the watchers mind. Two weeks before Christmas I only had to say that specific line on the radio and everybody would remind the commercial.

Enjoy watching the commercial!!!