Saturday, March 12, 2011

Advertising

Air management is promoting Jazz in this case Jamie Cullum by mostly advertising on the internet. He is having his own website and people can read his biography, see his pictures, his tour, and people can buy fan items in his shop. His website is not the only feature how Air management is promoting Jamie Cullum.
Also methods like Facebook, Myspace and Twitter is Air management using to promote and to get a wider range of people. Facebook, Myspace  and Twitter are off course very famous features which people are using every day. Jamie Cullum needs to update his profile a.s.a.p every day so people stay interested in him.
Some facts in where you maybe could be interested, I have seen these facts on his profiles:
Jamie Cullum is now having roughly                                     - 62.000 followers on Twitter.
                                                                                              - 131 000 subscribers on facebook
                                                                                              - 142 000 friends on Myspace   
You can see that the internet advertising is very effective and very sufficient. 

Publicity and public relations

Jamie Cullum is having off course a lot of publicity. Why else would he be followed by so many people and be on MTV. You can find Jamie Cullum on the internet which I mentioned in the previous part but also newspapers write about him because people find him interesting.
Example : If Jamie Cullum is having a tour through Holland. The newspaper wants to write about him in the newspapers because a lot of people know him. The newspapers writes about him and more people buy that newspaper.

Sponsorship

Air management is sponsoring Jamie Cullum. But not in the way that he gets clothes with air management on it but he gets money so he can live a happy live and make nice songs. Then air management is producing his albums with his songs, some of that money is than going back to Air management which invested/sponsored in him.

Sales promotions

Air management is promoting Jamie Cullum by internet sites as youtube, MTV, facebook, his own website, Twitter, hyves, posters, bill boards, newspapers, and concerts. In front of concerts they are also promoting T-shirts of Jamie Cullum, sweaters, heads, and even key hangers. So you are just reminding Jamie Cullum. When you see it for example in your closet when your at home.  
Air management is using direct marketing in the way of sending people a weekly letter if you subscribed yourself on his website because otherwise they are not sending the e-mails to the right target group. In this weekly letter you can see for example new songs who are coming out, where Jamie Cullum is at the moment, and what his favourite food is.

Corporate image

The corporate image of Air management is depending on Jamie Cullum. That is why they are investing in him so the people look at him if he is like a god. They link him then with Air management and think they are automatically a good organisation. If Jamie Cullum would kill somebody than Air management gets a bad name as well.

Jamie Cullum song ''Don't Stop The Music''

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