Tuesday, March 15, 2011

C&A

C&A did similar campaign work with famous people. They made a campaign with famous people to attract people to their products and services. C&A did a campaign as well in the Netherlands with Jan Smit. Jam Smit is a very famous singer in the Netherlands. C&A made together with him his own clothing line. Things which the agency of C&A had to take in consideration what kind of media they would attack the customers with. Types of media can be local, regional, national, international, terrestrial television, satellite television, digital, worldwide web, specialist media, bill boards, magazines, etc.
Local
Jan Smit is born in Volendam. He was dreaming of his own clothing shop all ready. Then it started with his own shop in Volendam called Jstyle. After this the C&A spoke about how his really own clothing line should look like. Within half a year a million trousers were sold of his brand. C&A did not really made a special campaign in Volendam but the customers in Volendam were all ready part of the clothing line of Jan Smit.
Youtube, facebook, twitter, etc
A new type of promoting your products is by social media websites. If you click on YouTube for example on certain clips you first see the advert about Jan Smit who is promoting his clothing line.
short clip

Worldwide web
The worldwide web off course is something where C&A promoted Jan Smit clothing. They made his own page with his collection. They also were especially promoting Jan Smit Keuze. This is which Jan Smit choose in the first place.
 Visiting C&A shops
Jan Smit was visiting some C&A shops to he would attract customers to the shop and in the end would buy clothing of him.
Woman magazines
C&A was promoting Jan Smit in magazines such as Libelle and Magriet because woman were reading this and get on the idea to buy the clothing for their husband or boyfriend.
National Television
C&A did some advertisements on television to reach a broad target group. The short advertisement only should be repeated a lot because people need to remember the advertisement. They then also remember Jan Smit and off course his clothing.

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